Privacy Policy
THE 92118 COLLECTIVE
Effective date: August 6, 2026 Last updated: August 6, 2026
How the Collective handles the information that makes local life more connected.
The 92118 Collective (collectively, “92118 Collective,” “we,” “us,” or “our”) is a community platform designed to help residents and visitors discover and engage with events, local businesses, dining, hotels, sports and recreation, city services, alerts, gigs, babysitters, experiences, and other resources connected to the 92118 community. This Privacy Policy explains how we collect, use, disclose, and retain personal information when you use our website, mobile application, business portal, QR-code and Key check-in features, Cora concierge, event and RSVP tools, alerts, Unlocks, and related services (collectively, the “Services”).
The legal entity responsible for the Services is 92118 Essentials LLC, located at 1111 6th Street, Suite 550, San Diego, California 92101.
By using the Services, you acknowledge the practices described in this Privacy Policy. This Policy does not apply to third-party websites, social-media accounts, payment services, calendars, mapping tools, or businesses that may be linked from or integrated with the Services.
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular person or household. Depending on how you use the Services, we may collect the following categories.
We may use personal information to:
Cora is an AI-enabled local concierge designed to answer questions using information within the 92118 Collective ecosystem and approved sources. Cora may process your messages, preferences, interaction history, and relevant account information to generate and improve responses.
While your account is open, Cora may retain account-linked preferences, requests, and interaction context that are reasonably needed to personalize the Services. When your account is closed, we delete or deidentify that account-linked Cora information within a reasonable period, except where limited retention is necessary for security, fraud prevention, legal compliance, dispute resolution, or backup integrity. We may retain deidentified or aggregated statistics that are not reasonably linked to you and use or provide those statistics to participating businesses to help them understand and serve community needs. We do not attempt to reidentify deidentified information except as permitted by law to test or maintain the effectiveness of our deidentification safeguards.
We do not intend to use Cora to make decisions that produce legal or similarly significant effects about users. If that changes, we will provide any notices and choices required by applicable law.
We may disclose personal information in the following circumstances:
We do not sell personal information, whether for money or other valuable consideration. We do not provide businesses with identifiable personal information or identifiable Cora conversations for their own marketing. We may provide businesses with aggregated or deidentified statistics to help them understand and serve local needs; information maintained in deidentified form is not personal information under applicable law.
California law may classify certain disclosures through analytics, advertising, social-media, or cookie technologies as a “sale” or “sharing” even when no money changes hands. We use Google Analytics and Semrush for analytics and performance insights and may use Meta technologies for advertising or campaign measurement. This does not change our commitment that we do not sell personal information for money. We will configure these technologies and provide any notice, consent, or opt-out mechanism required by applicable law.
If we engage in activity treated as selling or sharing personal information, we will provide a clear “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” mechanism, honor applicable browser-based opt-out preference signals, and describe the categories involved. We do not knowingly sell or share the personal information of users under 16 without the authorization required by law.
We do not use or disclose sensitive personal information for purposes that require a separate right-to-limit notice unless we first provide the required notice and choice.
We and our providers may use cookies, pixels, SDKs, and similar technologies to keep users signed in, remember preferences, operate check-ins, measure use, maintain security, improve performance, and—if enabled—support advertising or campaign measurement. You may manage cookies through our consent tool, browser settings, and any privacy-choice link we provide. Blocking some technologies may affect functionality.
Our response to browser “Do Not Track” signals may vary because there is no universally accepted standard. Where legally required, we honor recognized opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.
We retain each category of personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide the Services, maintain account and transaction records, honor user choices, prevent fraud, resolve disputes, meet legal and accounting obligations, and enforce agreements. Retention depends on the nature and sensitivity of the information, the user’s relationship with us, operational needs, legal requirements, and security considerations.
We may retain aggregated or deidentified information for longer, provided we maintain it in deidentified form and do not attempt to reidentify it except as permitted by law.
We use administrative, technical, and physical safeguards designed to protect personal information, taking into account the nature of the information and the Services. No system is completely secure, and we cannot guarantee that information will never be accessed, used, or disclosed improperly. Users are responsible for keeping account credentials confidential and notifying us promptly of suspected unauthorized access.
Depending on our size, revenue, data practices, and your relationship with us, the California Consumer Privacy Act, as amended (CCPA), may apply. If it applies, California residents may have the right to:
To submit a request, email privacy@92118collective.com. If we later provide additional request methods, they will be listed in this Policy or in a “Your Privacy Choices” page. We may need to verify your identity using information associated with your account. An authorized agent may submit a request where permitted by law, but we may request proof of authorization and may verify the request directly with you. We will respond within the time required by applicable law.
If we deny a request, we will explain the basis where required and provide any available appeal process. You may also contact the California Privacy Protection Agency or California Attorney General.
You must be at least 16 years old to create an account or use the Services. The Services are not directed to children under 16, and we do not knowingly collect personal information from anyone under 16. If we learn that a child under 16 has provided personal information, we will take reasonable steps to delete the information and close the account.
If you are 16 or 17, you may use the Services only if you have permission from your parent or legal guardian and that parent or guardian agrees to our Terms on your behalf where required by law. Features involving babysitting, gigs, public posting, event attendance, RSVPs, location-related check-ins, or contact with businesses may carry additional age restrictions or safeguards. Parents or guardians who believe a child under 16 provided personal information may contact us at privacy@92118collective.com.
The Services may link to or facilitate contact with businesses, event hosts, public agencies, review platforms, social networks, calendars, maps, payment services, and other third parties. Those third parties independently control their own privacy and security practices. A business’s participation in 92118 Collective does not mean that we control what the business does with information it receives directly from you. Review the applicable third party’s policies before providing information.
Babysitter profiles are self-submitted listings and are not verified, endorsed, screened, or guaranteed by 92118 Collective. We do not check a babysitter’s identity, background, criminal history, references, qualifications, certifications, availability, profile statements, or fitness to provide childcare unless we expressly state otherwise for a specific feature. Parents and guardians are solely responsible for conducting interviews, checking identification, references, credentials and background information, assessing suitability, agreeing on terms, supervising introductions, and making all hiring and childcare decisions.
Users may report suspected misconduct, unsafe behavior, inaccurate information, or violations of our rules. We may investigate to the extent we consider appropriate and may restrict, suspend, or remove a profile or prevent further use of the Services. Receiving a report does not mean that we have independently verified it, and taking or declining action does not constitute an endorsement, guarantee, or determination of a person’s safety or suitability. For emergencies or suspected crimes, contact the appropriate authorities first.
We may use check-ins, Unlocks, redemptions, favorites, event engagement, Cora interactions, and other activity to generate analytics for participating businesses and the Collective. Business-facing reports may describe trends, audience segments, engagement patterns, community needs, and recommended actions, but are designed not to identify a particular user. We aggregate or deidentify information and may apply reporting thresholds or suppress small groups where appropriate to reduce reidentification risk. Participating businesses may not attempt to reidentify users from these reports or combine them with other data for that purpose.
The Services may offer memberships, loyalty tiers, Unlocks, perks, guest passes, referrals, or other benefits connected to participation and engagement. If any program is considered a “financial incentive” or “price or service difference” under California law, we will provide a separate notice describing the material terms, how the value of data is reasonably related to the benefit, how to opt in, and how to withdraw. Participation will be voluntary.
The Services are operated for a California community and are intended primarily for users in the United States. If you access the Services from another country, your information may be processed in the United States or other countries where our providers operate, which may have different data-protection laws.
We may update this Policy from time to time. We will post the updated version and revise the “Last updated” date. If changes are material, we will provide additional notice as required by law, such as through the Services or by email. Previous versions may be requested by contacting us.
Questions, requests, or complaints about privacy may be directed to:92118 Essentials LLC
Attn: Privacy
1111 6th Street, Suite 550
San Diego, CA 92101
Email: privacy@92118collective.com