- 01Alyson Barré
- 02Paulina Bejarano
- 03Giovanna Jimenez
- 04Rachel Strueber
The 92118 Collective was created by four Coronado moms and friends who live the same busy local life as everyone else. The idea came together over a glass of wine while Easter egg hunting.
We kept asking ourselves the same question: why is it still so difficult to know everything happening in Coronado when our community is relatively small?
Information is everywhere — social media, newsletters, school messages, business websites, word of mouth. The Collective brings it together in one easy, local platform.
This is more than an events calendar or a business directory. It connects residents, local businesses, organizations, schools, military families, community resources, and events within 92118.
Cora, local first
Cora, our local AI concierge, helps people discover what they need through a simple conversation: what to do this weekend, where to eat, which local professional to call, and what activities are available for their children.
She is designed to search our curated Coronado knowledge base first. When reliable local information is already available, she doesn't need to perform a broad internet search.
That local-first approach also reduces unnecessary digital energy use. Broad AI searches consult many external sources and process far more information than a focused local system requires. We're building a smaller, more intentional digital ecosystem — one that prioritizes relevant information and minimizes unnecessary searching.
Why businesses need this
Local businesses often struggle to be seen unless they continuously pay for advertising or master complicated social media algorithms. The Collective gives them a dedicated place to tell their story and connect with the people most likely to support them.
For that we created The Key — a collective program that keeps locals circulating through as many local businesses as possible, through added value and real experiences rather than discounts.
We want residents to discover more than storefronts. That includes independent professionals, instructors, caregivers, service providers, nonprofits, and community groups that are often difficult to find online.
“We're not trying to make Coronado more digital — we're using technology to help people experience more of Coronado in real life.”
What success looks like
We believe technology should strengthen local relationships, not make them less personal. The ultimate goal is to help people get off their phones and participate in the community.
Success, for us, means more residents attending local events, discovering neighborhood businesses, finding reliable help, and feeling more connected to Coronado.
Come find us grocery shopping, at school pick-up time, volunteering, or at the beach.
See what's happening